Reinventing Elvis: The '68 Comeback (2023)

Name: Reinventing Elvis: The '68 Comeback (2023)
Genre: Documentary,Music/Performing Arts
Rating: 97

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In 1968, the world was changing. Elvis Presley, once the King of Rock and Roll, was losing his appeal. His notorious manager, Col. Tom Parker, wanted to restore Elvis’ popularity: a network TV Christmas special, replete with sweaters and Santa. To direct the Special, Parker and Elvis both approved of NBC’s choice, the brash, young, socially conscious rebel director Steve Binder. But Binder had a completely different vision for the Special, one that Elvis enthusiastically embraced — much to Parker’s dismay. For the first time on camera, Binder tells the true story of Reinventing Elvis and the Fight which resulted in the ’68 Comeback Special - a riveting new documentary from award winning Music Producer Spencer Proffer and directed by acclaimed filmmaker John Scheinfeld. Go behind-the-camera and hear from Elvis Presley, music historians and many of the people who were there for the making of this unforgettable moment in music and pop-culture history.

GENRE: Documentary, Music/Performing Arts
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Who directed Reinventing Elvis: The '68 Comeback (2023)?: John Scheinfeld

What is Reinventing Elvis: The '68 Comeback (2023) about?: In 1968, the world was changing. Elvis Presley, once the King of Rock and Roll, was losing his appeal. His notorious manager, Col. Tom Parker, wanted to restore Elvis’ popularity: a network TV Christmas special, replete with sweaters and Santa. To direct the Special, Parker and Elvis both approved of NBC’s choice, the brash, young, socially conscious rebel director Steve Binder. But Binder had a completely different vision for the Special, one that Elvis enthusiastically embraced — much to Parker’s dismay. For the first time on camera, Binder tells the true story of Reinventing Elvis and the Fight which resulted in the ’68 Comeback Special - a riveting new documentary from award winning Music Producer Spencer Proffer and directed by acclaimed filmmaker John Scheinfeld. Go behind-the-camera and hear from Elvis Presley, music historians and many of the people who were there for the making of this unforgettable moment in music and pop-culture history.