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Frequently Asked Questions
- How long is Addiction Incorporated?
- Addiction Incorporated is 1 hr 40 min long.
- Who directed Addiction Incorporated?
- Charles Evans Jr.
- What is Addiction Incorporated about?
- In 1994, scientist Victor DeNoble became the first whistleblower to reveal the tobacco industry’s efforts to manufacture “a maximally addictive” product. Tasked in the 1980s by a major tobacco company to invent a safer form of nicotine — one that would decrease the danger of heart failure while remaining just as addictive (so smokers could live, and smoke, longer) — DeNoble succeeded. But, in doing so, he inadvertently created indisputable evidence that nicotine was addictive, something the tobacco companies had long denied. His position was terminated, his lab was closed, and both his research and the “safer cigarette” were buried in the vaults and kept from the public…until he broke his confidentiality agreement and became the ultimate whistleblower.